The platform is rolling out a new feature that allows them to lessen the amount of AI-created content appearing in their streams. This initiative comes as the service revealed that it now features in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global rollout. This shift coincides with a surge in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly 10% of the fastest-growing content creators on another major platform exclusively feature content made by AI. A considerable share of this output is deemed low-quality AI content, a term for inferior, factory-style content that is frequently nonsensical or surreal.
Our research shows that many people appreciate content created using AI tools, including digital art to educational videos, and we aim to offer the community the power to adjust the amount of that, depending on their own choices,” stated a company executive.
AI on the Platform
The service announced that there are now 1.3 billion videos on its app tagged as AI-generated. Collectively, over 100 m videos are added to the app each day, making AI-generated material a limited part of its total content library.
User Control Features
Viewers will be capable of limit or boost the volume of AI content they view by opening the “manage topic” feature in the platform and selecting “AI-generated content”. Additional categories that can already be modified under the filter encompass news, style, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies require users to identify lifelike AI-made content, and it bans harmful fake videos of celebrities or crisis events. Any realistic artificial content that is unmarked can be deleted under its user guidelines.
Additionally, the app will now add an artificially created label to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This action is designed to stop users from attempting to bypass the labeling process.
Educational Initiatives
The platform is furthermore introducing a $2 million educational fund for professionals and organizations to create learning resources about ethical AI use. This project will support non-profit groups dedicated to training coding and technology.
Moderation Strategy
The video-sharing app has justified its moderation strategy, following controversy over plans to make redundant a large number of content moderators in the United Kingdom. The company is expected to reduce a significant number of roles in its trust and safety team in the UK capital, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A company official stated that human moderation would remain essential, but AI can protect employees by filtering out the most distressing content prior to it is viewed by people. The platform announced a significant reduction in shocking and graphic content reviewed by safety staff over the previous year due to intervention by its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is where a extensive automated help is proving valuable work at speed.”
